"Rooted in Africa, Built for the World"
Agriculture Knowledge Transfer
Strategic Context
Productivity gaps in African agriculture are frequently not caused by lack of land or labour, but by deficits in technical knowledge, compliance literacy, market understanding, and business capability. RIC Brands positions knowledge transfer as a foundational pillar — building human capital as the bedrock of sustainable agribusiness growth.
Knowledge Transfer Domains
Agri-Process Education
Good Agricultural Practices (GAP), post-harvest handling, quality grading
Regulatory Compliance
EUDR, food safety, SPS measures, phytosanitary standards, UK/EU import requirements
Export Readiness
Documentation, certifications, labelling, logistics, Incoterms
Farmer Field Schools
Practical, in-field training for smallholder cooperative members
Cooperative Governance
Leadership, financial management, democratic decision-making for farmer groups
Digital & AgriTech Literacy
Precision farming tools, traceability tech, digital market access platforms
EUDR & Sustainability
Deforestation-free supply chain compliance, due diligence frameworks
Investment Readiness
Business plan development, impact reporting, DFI engagement preparation
Delivery Partners & Platforms
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Farmer Field Schools in partnership with Strategic Partners
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Export Readiness Checklist and Questionnaire — proprietary RIC Brands tool
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EUDR Compliance Offer Brief — deployed with producer cooperatives across Phase 1 countries
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Africa Brew Brief Podcast — interviews, case studies, and expert insights for practitioner education
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Origin Cup and ACFL as cupping/tasting education platforms linking producers with roasters and buyers
Market Access : Value Added Agri-CPG for Inter-Africa & Global Trade
Strategic Context
Africa's primary commodity exports generate a fraction of the value captured by processing nations. A bag of coffee exported as green beans earns a fraction of what the same coffee earns as a roasted, packaged, branded consumer product. RIC Brands accelerates the shift from raw commodity export to branded, value-added African Consumer Packaged Goods (CPGs) — for both intra-African consumption and global market penetration.
Priority Product Categories
Specialty Coffee
Rwanda, Ethiopia, Kenya, Uganda, Cote d'Ivoire — roasted, packaged, direct trade
Cocoa & Chocolate
Ghana, Cote d'Ivoire — origin chocolate, cocoa powder, cocoa butter
Cashew
Tanzania, Ghana, Cote d'Ivoire — graded, packaged, branded snack and bulk
Avocado
Kenya, Rwanda, Tanzania — fresh, processed oils, skincare-grade extracts
Indigenous Crops CPG
Fonio flour, moringa powder, baobab pulp, teff flour — health & wellness positioning
Artisanal Spices
Grains of Selim, African pepper, botanicals — culinary and wellness crossover
Target Markets
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Africa (Inter-African Trade via AfCFTA): Pan-African supermarkets, HORECA, food service, e-commerce
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United Kingdom: Specialty retailers, HORECA buyers, supermarkets (M&S, Waitrose, Ocado), food festivals
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European Union: Amsterdam, Paris, Berlin — specialty and organic channels, EUDR-compliant sourcing
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United States: Specialty food channels, African diaspora retail, health & wellness retailers
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Middle East: UAE, Qatar, Saudi Arabia — premium halal-certified African produce and beverages
Market Access Mechanisms
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Origin Cup: monthly tasting events connecting African producers with UK buyers, roasters, and hospitality groups
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Africa Coffee Festival London (ACFL): annual two-day trade and consumer event — November 2026
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Deal Makers Dinner: quarterly invitation-only investor and trade facilitation dinner
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Export Readiness Consultation: bespoke advisory for African producer cooperatives and SMEs
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UK/EU supermarket buyer introductions and listing facilitation
Harvest for Good CIC
"Nothing Wasted. Everything Purposed."
Harvest for Good is RIC Brands' social enterprise — a Community Interest Company (CIC) operating two arms: one in the UK, one in Africa. Both are built on the same belief: resources that exist should be used, and communities that need support should receive it.
THE UK ARM — FOOD & LINEN RECOVERY
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Every day, tonnes of perfectly edible food goes to waste in the UK's HORECA sector and supermarkets. Harvest for Good's UK Arm collects that surplus — food, drink, and linen — at zero cost to the donor business, and redistributes it to communities in need.
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We provide full ESG impact reporting back to every participating business — documenting the environmental and social value of their contribution. For businesses with sustainability commitments, Harvest for Good is the simplest, most credible way to demonstrate real-world impact.
What We Collect
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Surplus food (prepared and packaged), surplus linen, non-perishable goods
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Who Can Partner
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HORECA operators, supermarkets, pub groups, contract caterers, hotels
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Cost to Partners
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Zero — we collect, you donate
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What You Receive
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Full ESG impact reporting with quantified social and environmental value
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Target Partners
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easyHotel network, UK supermarket chains, pub groups, contract caterer
THE AFRICA ARM — SMALLHOLDER FARMER EMPOWERMENT
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Africa's smallholder farmers feed the continent. Yet millions of them lack access to fair pricing, post-harvest infrastructure, quality training, and international market connections. Harvest for Good's Africa Arm exists to change that — working directly with farmer cooperatives across our eight Phase 1 countries.
Fairtrade Premiums
Minimum $0.20/kg above commodity price paid directly to cooperative funds
Farmer Field Schools
Practical in-field training in post-harvest handling, quality grading, and EUDR compliance — delivered in partnership with Strategic Partners
Post-Harvest Infrastructure
Co-funded grants for drying beds, processing equipment, and cooperative storage facilities
Cooperative Registration
Support for formal cooperative registration, governance structures, and financial management
Market Access
UK market access via Origin Cup cupping events and ACFL buyer introductions
THE CONNECTED IMPACT
Harvest for Good is not separate from the RIC Brands commercial ecosystem. It is woven into it. Every cup of coffee sold at Teranga Cup. Every meal served at Buka Street. Every RACS procurement contract — a portion of that commercial activity flows back into Harvest for Good's Africa Arm, funding farmer empowerment programmes that strengthen the very supply chains our brands depend on.
This is what a sustainable food business looks like. Commercial. Social. Connected.