
"Rooted in Africa, Built for the World"

Africa Focused Events
Strategic Context
Events are not peripheral to the RIC Brands model — they are a core commercial and relational engine. Our event platforms generate revenue, build brand equity, create deal flow, and provide irreplaceable physical touchpoints between African producers, global buyers, investors, and policymakers.
Our events are not conferences. They are commercial engines — creating direct connections between African farmers, global buyers, investors, and policymakers in rooms where decisions get made.
Where African producers meet the world.
Africa Coffee Festival London (ACFL)
Annual two-day specialty coffee, trade and culture festival. 27-28 November 2026. africacoffeelondon.com
The Africa Coffee Festival London is the UK's premier celebration of African specialty coffee and the communities that grow it. Over two days, ACFL brings together African coffee producers, UK roasters, buyers, investors, policymakers, and the public for tasting sessions, trade exhibitions, panel discussions, and cultural programming.
Date
27-28 November 2026
Location
London (venue to be confirmed)
Website
africacoffeelondon.com
Audience
Trade and consumer — producers, roasters, buyers, investors, general public
Opportunities
Exhibitor stands, headline sponsorship, speaking slots, brand activation space
Format
Two-day festival with trade day (Day 1) and consumer day (Day 2)
Origin Cup Events
Monthly African-origin coffee cupping and trade event series. 12-month rolling calendar. Inaugural: Ethiopia Edition — 26 June 2026 at the Ethiopian Embassy, London.
Each month features a different African origin country — hosted at cultural venues across London, with a confirmed Country Endorsed Sponsor for each edition.
Cupping session + producer presentations + networking + trade facilitation
Who Should Attend
Roasters, hospitality buyers, coffee lovers, investors, African producers seeking UK market access
Deal Makers Dinner
Quarterly invitation-only dinner for senior investors, DFI representatives, sovereign institutions, and African trade principals.
Quarterly invitation-only dinner for senior investors and African trade principals.
The Deal Makers Dinner is where serious conversations happen. Held quarterly, this invitation-only gathering brings together DFI representatives, sovereign wealth fund managers, impact investors, senior African trade officials, and RIC Brands' institutional network for structured deal facilitation in an intimate, high-trust environment.
This is not a networking event. It is a deal-flow environment. Attendees come prepared. Conversations have purpose. Outcomes are tracked.
Frequency
Quarterly
Format
Invitation-only dinner — 20-30 senior attendees maximum
Audience
DFIs, impact investors, sovereign institutions, senior African trade principals
Purpose
Structured deal facilitation, investment pipeline cultivation, relationship capital
How to Attend
By invitation or direct application
Event Ecosystem Value
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Revenue streams: sponsorship, ticket sales, exhibitor fees, trade facilitation commissions
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Producer-to-buyer matchmaking: direct commercial connections for African agribusiness SMEs
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Policy influence: embassy and government engagement at Origin Cup events
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Media amplification: Africa Brew Brief coverage, LinkedIn content, press releases
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Investment pipeline: Deal Makers Dinner as a curated deal-flow environment