"Rooted in Africa, Built for the World"

Africa now supplies roughly a quarter of the world's macadamia kernel and controls more than half of global export value by trade route — yet across most of the continent's producing nations, the highest-margin step in the chain, cracking and branding, still happens somewhere else. This is the story of a 170-year-old Australian nut that Africa now grows better than anyone, and the fight over who actually gets paid for it. --- ## THE PRODUCT Strip away the marketing and a maca