"Rooted in Africa, Built for the World"

A RIC Brands Africa Agribusiness Intelligence Report *Published by Africa Brew Brief | RIC Brands Research & Intelligence Division* --- THE STATE OF PLAY Africa is the world's fastest-growing consumer market — 1.7 billion people, a combined GDP of $10.8 trillion at purchasing power parity, and a single-market framework in the African Continental Free Trade Area (AfCFTA) that promises to reshape the global trade order. Yet business operators on the ground still face a daily re

By RIC Brands | Africa Brew Brief | Africa Trade & Investment Intelligence --- Introduction: A Deal That Redrew the Map In January 2019, The Coca-Cola Company completed one of its most strategically significant acquisitions on the African continent — the full purchase of Chi Limited, a Nigerian food and beverage company born in Lagos in 1980. The deal, which had been staged over three years beginning with a 40% minority stake in 2016, sent a clear signal to the global investm