"Rooted in Africa, Built for the World"

An Africa Brew Brief Investigation Walk through a market in Harare, Kigali, Kisumu, or Kampala and ask for it by name, and you'll get five different answers. In Zimbabwe it's rapoko. In Zambia, kambale or lupoko. In Kenya, wimbi. In Uganda, bulo. In Ethiopia, dagussa. Nine names, one grain, one enormous missed opportunity. Rapoko is finger millet — *Eleusine coracana* — a small, hardy cereal that has fed and fortified African households for at least five thousand years, since

A RIC Brands Africa Agribusiness Intelligence Report *Published by Africa Brew Brief | RIC Brands Research & Intelligence Division* --- THE STATE OF PLAY Africa is the world's fastest-growing consumer market — 1.7 billion people, a combined GDP of $10.8 trillion at purchasing power parity, and a single-market framework in the African Continental Free Trade Area (AfCFTA) that promises to reshape the global trade order. Yet business operators on the ground still face a daily re

By RIC Brands | Africa Brew Brief | Africa Trade & Investment Intelligence --- Introduction: A Deal That Redrew the Map In January 2019, The Coca-Cola Company completed one of its most strategically significant acquisitions on the African continent — the full purchase of Chi Limited, a Nigerian food and beverage company born in Lagos in 1980. The deal, which had been staged over three years beginning with a 40% minority stake in 2016, sent a clear signal to the global investm