"Rooted in Africa, Built for the World"

A deep dive into the true traditions of growing, roasting, and drinking coffee in the land where it was born — and why that changes everything.* Published by RIC Brands · Africa Brew Brief | Tied to: Origin Cup — Ethiopia Edition | 26 June 2026 · London** --- Prologue: The Cup That Predates Civilisation Every morning, across continents, hundreds of millions of people begin their day with a ritual they understand as modern — a habit of productivity, pleasure, or both. What alm