"Rooted in Africa, Built for the World"

By RIC Brands | Africa Brew Brief | Africa Trade & Investment Intelligence --- Introduction: A Deal That Redrew the Map In January 2019, The Coca-Cola Company completed one of its most strategically significant acquisitions on the African continent — the full purchase of Chi Limited, a Nigerian food and beverage company born in Lagos in 1980. The deal, which had been staged over three years beginning with a 40% minority stake in 2016, sent a clear signal to the global investm

From the Elgin Valley to 60 countries — the CPG story every African agribusiness should study.* --- The Origin: Africa Named It, Africa Made It Named after Africa's savannahs, Savanna Dry cider was introduced in South Africa by the Distell Group in May 1996. [Difford's Guide](https://www.diffordsguide.com/beer-wine-spirits/4523/savanna-dry) It was not a multinational import dressed in African colours. It was conceived, crafted, and commercialised on African soil — a homegrow