"Rooted in Africa, Built for the World"

A RIC Brands Africa Agribusiness Intelligence Report *Published by Africa Brew Brief | RIC Brands Research & Intelligence Division* --- THE STATE OF PLAY Africa is the world's fastest-growing consumer market — 1.7 billion people, a combined GDP of $10.8 trillion at purchasing power parity, and a single-market framework in the African Continental Free Trade Area (AfCFTA) that promises to reshape the global trade order. Yet business operators on the ground still face a daily re

By RIC Brands | Africa Trade & Investment Intelligence --- There is a particular kind of confidence that belongs only to nations that have never been broken. Ethiopia carries that confidence in its bones. It is the oldest independent country in Africa, one of the oldest civilisations on Earth, and today — with over $18.6 billion in foreign direct investment attracted over the past five years, a state airline that just won Africa's best, and the continent's wealthiest man bett