"Rooted in Africa, Built for the World"

By RIC Brands | Africa Brew Brief | Africa Trade & Investment Intelligence --- Introduction: A Deal That Redrew the Map In January 2019, The Coca-Cola Company completed one of its most strategically significant acquisitions on the African continent — the full purchase of Chi Limited, a Nigerian food and beverage company born in Lagos in 1980. The deal, which had been staged over three years beginning with a 40% minority stake in 2016, sent a clear signal to the global investm

By RIC Brands | Africa Trade & Investment Intelligence --- There is a particular kind of confidence that belongs only to nations that have never been broken. Ethiopia carries that confidence in its bones. It is the oldest independent country in Africa, one of the oldest civilisations on Earth, and today — with over $18.6 billion in foreign direct investment attracted over the past five years, a state airline that just won Africa's best, and the continent's wealthiest man bett