"Rooted in Africa, Built for the World"

From the Elgin Valley to 60 countries — the CPG story every African agribusiness should study.* --- The Origin: Africa Named It, Africa Made It Named after Africa's savannahs, Savanna Dry cider was introduced in South Africa by the Distell Group in May 1996. [Difford's Guide](https://www.diffordsguide.com/beer-wine-spirits/4523/savanna-dry) It was not a multinational import dressed in African colours. It was conceived, crafted, and commercialised on African soil — a homegrow

By RIC Brands | Africa Trade & Investment Intelligence --- There is a particular kind of confidence that belongs only to nations that have never been broken. Ethiopia carries that confidence in its bones. It is the oldest independent country in Africa, one of the oldest civilisations on Earth, and today — with over $18.6 billion in foreign direct investment attracted over the past five years, a state airline that just won Africa's best, and the continent's wealthiest man bett